As a regularly sought-after expert, I provide insights that bridge Eastern traditions with the fast-growing demand for luxury beverages in Asia. My perspectives help both consumers and producers navigate this dynamic and evolving market.

My deep knowledge goes beyond the products themselves. It is rooted in the cultural stories and values that shape the Asian consumer’s relationship with fine wines, champagnes, and spirits. By understanding the delicate balance between tradition and innovation, I offer viewpoints that truly resonate with the discerning Asian audience.

In every interview, my goal is to enlighten and inspire. I strive to deepen appreciation for the artistry and craftsmanship that define the luxury beverage industry in Asia. Through my words, I connect cultures and communities around a shared passion for exceptional drinks.

I have been featured in many media outlets, including BFM TV, China Daily, and Mandarin TV.

Jean-Charles Letellier Interview at BFM TV Chine Eco September 2022

Jean-Charles Letellier Interview at CGTN China November 2021