As a frequently interviewed authority, my insights bridge the gap between eastern tradition and the burgeoning demand for luxury beverages, illuminating the path for consumers and producers alike in this rapidly evolving landscape.

My deep-seated knowledge of the Asian market is rooted not just in the products themselves but in the cultural narratives that surround them. Understanding the delicate balance between tradition and innovation, I offer perspectives that resonate with the Asian consumer's growing appreciation for luxury beverages.

In every interview, my goal is to enlighten and inspire, fostering a deeper appreciation for the artistry and craftsmanship that define the luxury beverage market in Asia. Through my words, I aim to elevate the conversation, connecting cultures and communities around the shared love of fine drinks.

Jean-Charles Letellier Interview at BFM TV Chine Eco September 2022

Jean-Charles Letellier Interview at CGTN China November 2021