The CEO
Jean-Charles Letellier
CEO / General Manager
Founder of Vinifield – Expert in Wine Export & Franco-Chinese Business Relations
Jean-Charles Letellier, known in China as 佳伟, is a recognized expert in international trade, specializing in wines, champagnes, and spirits. He is the founder of Vinifield, a consulting and export company dedicated to connecting premium French producers with high-potential markets across Asia, particularly China.
Holding a Master’s degree in Wine and Champagne Business and a Business Strategy certification from HEC Paris, Jean-Charles has built his career at the crossroads of French excellence and Asian demand. His deep passion for China, where he lived and worked for several years, has made him a strong advocate for Franco-Chinese commercial cooperation.
Over the years, he has helped many French brands successfully enter and scale in Asian markets, thanks to his on-the-ground experience, business fluency in Mandarin, and an influential network of partners, importers, and institutions throughout the region.
He is frequently invited by both French and Chinese media to speak on topics related to export, cross-cultural negotiation, and the future of the wine and spirits trade in Asia. His appearances on BFM TV, China Daily, and other major outlets reflect his growing influence and international credibility.
In 2024, he published "Chine & Business : Les Secrets de Réussite", a practical guide for business professionals who want to succeed in China by understanding its codes, culture, and market dynamics.
Jean-Charles is also a leading LinkedIn Creator in the wine & international trade space, with over 27,000 followers and 3,500 newsletter subscribers. Since May 2022, he has been sharing insights, success stories, and export strategies to inspire a new generation of global entrepreneurs.
Today, he continues to build bridges between France and Asia — one bottle, one business, one partnership at a time.
About us
Your Gateway to Asian Markets
At Vinifield, we connect wine, champagne, and spirits producers with importers and distributors across Asia, with a special focus on China.
Our mission is simple. We help you export successfully and build strong, lasting partnerships in Asia.
We make complex markets accessible, with solutions adapted to your brand and your goals.
🚀 How We Grow Your Business
Commercial representation
We act as your brand’s ambassador in Asia.
We promote your products, connect you with the right buyers, and ensure your wines and spirits are visible in the right places, from boutique importers to major distributors.
Purchase and resale
We simplify your export process.
Vinifield can purchase your products directly and manage their resale locally.
This model gives you faster access to Asian markets, even if you have no previous experience.
Strategic consulting
Success requires more than access. It requires insight.
We offer guidance on pricing, brand positioning, packaging, and consumer trends.
Our team combines in-depth knowledge of the Asian market with strong product expertise to help your brand grow.
